I recently attended a panel discussion on brand activism. A VP from a big multinational was talking about a force for good as a force for growth. …

That should not be a question anyone should ever have to ask themselves. Ever. Unfortunately, you need only travel about 5000 km from where I am currently writing this, to find many Afghan families who face this heart-breaking question every day. Such is the level of famine, that these families…

We may think that whatever we do, it will never be enough. We can never work enough, love enough, make enough of an impact. Our voice alone will not create change. One more vote will not change the outcome. Helping just one person will not help everyone in need. Alone…

What’s your goal in life? This is something that we have probably all pondered over, challenged ourselves on. Many of us probably have a very admirable goal that we want to achieve. Get promoted, become the next CEO, start our own company, earn a 6-figure salary. The pressure of “life…

Let it go. Not just a hit song from Disney that you can’t get out of your head (especially if you have a 5-year-old daughter!) but also a great piece of life advice. Arguably, one that the whole of humanity has had to learn since the new reality of COVID…

I recently heard a talk from Seth Godin (I’m a big fan!) about how a friend of his had taken over a decade to sell his family business. The reason he had taken so long was not because he couldn’t find a buyer or an offer at a fair price…

Herbal Essences packaging evolution. Hands up to all the marketers out there who have ever reworked their brand’s equity? Brand builders generally love making their own mark on a brand. Questioning what makes it different from its competitors. Ensuring it is still relevant with the times. We may want to…

For those of us lucky enough to still have our jobs after such a tough year, we have had to learn to live in the new reality of working from home. …